Keep Sweden Tidy Mug

This new mug is part of this year's "Keep Sweden Tidy" campaign. Nature was always very important to Tove Jansson and is reflected in the Moomin world. The mug is based on posters designed by Tove and Lars back in the 1970s for the Keep Sweden Tidy Foundation. Proceeds from the mugs and other products will go back into the foundation and help spread knowledge to school kids and parents about the effects of littering. 

When they become available you will be able to buy them in Sweden and also online at moomin.com. 

(images: Moomin.com)

-MM